Capsicum rows with ripening yellow fruit inside a polyhouse Long rows of capsicum under polyhouse film Young plants in a polyhouse tunnel
Colour capsicum · Kannauj, India

Grown under cover.Picked at full colour.

From India's perfume city: red, yellow and green capsicum, raised in a 4,000 m² polyhouse and picked only when it is ready.

01 / 03 Scroll 27.05° N · 79.92° E
The Farmकन्नौज

Kannauj has distilled attar for centuries. On its edge we grow something just as particular: colour capsicum under a 4,000 m² polyhouse, fed by drip and recorded every day, from transplant to the crate.

Capsicum fruit setting on the plant
Fruit setting on the vine
Tall capsicum rows trained to the roof
Rows trained to the roof

Every morning the team records temperature, labour and inputs on the daily sheet. Every evening the owners see what the day cost. Nothing is guessed.

See how we grow
60,000kgProduced to date · 60 tonnes
4,000m²Under cover in Kannauj
102Days since transplant
03Colours of capsicum
The Collection

Three colours.
One standard.

Each fruit stays on the plant until it has turned fully, then it is picked by hand, graded and packed the same day.

Red, yellow and green bell peppers
No. 1

Crimson Red

The sweetest of the three. Thick walls and a deep gloss, picked only once it has turned fully red.

Grades
A · B
Best for
Salads, grills, hotel kitchens
No. 2

Saffron Yellow

Mild and honeyed, with a colour that brightens any plate. Picked at full yellow.

Grades
A · B
Best for
Retail, salads, garnish
No. 3

Garden Green

Crisp and fresh. Picked mature-green for everyday cooking, in bulk.

Grades
Bulk
Best for
Mandis, caterers, dhabas
The Process

From seed
to crate.

Four stages, one season, and every step written down in Farm OS.

Pepper seedlings in a nursery tray
01

Nursery

Every crop starts as a tray of even, healthy seedlings, hardened before they go into the polyhouse.

Young capsicum plants on mulched beds
02

Transplant

Seedlings go into raised, mulched beds, with a drip line running to every plant.

Capsicum rows with ripening fruit
03

Under cover

Plants are trained up twine to the roof, fed by fertigation and scouted every morning.

Red peppers packed in a crate
04

Graded & packed

Picked at full colour, sorted by size and finish, and packed to the buyer's grade.

Multi-span polyhouses under a blue sky
Protected cultivation

Step inside
the polyhouse

Film overhead and insect net on the sides keep out rain, hail and pests, so the crop grows steady and clean through the season.

UV-stabilised filmInsect netDrip on every bedDaily records
Our Story

Roots & growth

  1. 2024

    Crimson Earth founded

    Started in Kannauj with one aim: high-value vegetables, grown under protection and sold on quality.

  2. Jul 2026

    Capsicum transplanted

    Colour capsicum went into the 4,000 m² polyhouse on 26 July 2026.

  3. Oct 2026

    Crimson Farm OS goes live

    Our own farm app: Hindi voice logs, daily sheets read by AI and owner-only finances.

  4. Now

    Harvest season

    Picking is under way, with red, yellow and green capsicum coming off the vines every week.

Built in-house

Crimson Farm OS

Our own farm app, live at crimsonearthos.in. Workers log the day by voice in Hindi, English or Hinglish, or with a photo of the paper sheet. Owners see costs, stock and harvest in real time, and every crop cycle stays on record.

Cloudflare · Supabase (Mumbai) · Google Gemini

Hindi · English · Hinglish voiceDaily sheet AICrop cyclesHarvest & inventoryExpenses & attendanceOwner · manager · staffCo-ownersLive sync
Free trial for your farm